Antrenörlük Eğitimi Bölümü Öğrencilerinin Kompülsif Satın Alma Davranışlarının Çeşitli Değişkenler Açısından İncelenmesi
Özet
Bu araştırma, Bartın Üniversitesi Spor Bilimleri Fakültesi Antrenörlük Eğitimi Bölümü öğrencilerinin kompülsif satın alma davranışlarını çeşitli demografik ve davranışsal değişkenler bağlamında incelemeyi amaçlamaktadır. Nicel genel tarama modelinde tasarlanan çalışmaya 2021-2022 akademik yılı güz döneminde kolayda örnekleme yöntemiyle seçilen 57’si kadın ve 101’i erkek olmak üzere toplam 158 öğrenci katılmıştır. Veri toplama aracı olarak Kişisel Bilgi Formu ile 24 maddeden oluşan ve dört alt boyuta sahip Kompülsif Satın Alma Ölçeği kullanılmıştır. Elde edilen veriler t-Testi, One-Way ANOVA ve Spearman Sıra Farkları Korelasyon Analizi ile incelenmiştir. Araştırma bulgularına göre, katılımcıların alışveriş yaparken yaşadıkları duygu seviyeleri yüksek bulunurken, duygusal bozukluk sonrası planlanmamış satın alma ve harcama eğilimleri düşük, satın alma sonrası suçluluk duyguları ise orta düzeydedir. Cinsiyet değişkeni açısından alışveriş yaparken yaşanan duygular ve harcama eğilimi boyutlarında kadınların lehine anlamlı farklılık tespit edilmiş; sınıf, ikamet edilen yerleşim yeri, aktif spor yapma ve egzersiz durumu değişkenlerinde ise anlamlı fark bulunamamıştır. Ayrıca katılımcıların yaşları, internet ve sosyal medyada haftalık vakit geçirme süreleri arttıkça harcama eğilimi ile duygusal bozukluk sonrası planlanmamış satın alma düzeylerinin pozitif yönde düşük düzeyde arttığı saptanmıştır. Kişisel ve ailevi gelir düzeylerinin ise kompülsif satın alma boyutlarıyla anlamlı bir ilişkisi olmadığı belirlenmiştir.
This study aims to examine the compulsive buying behaviors of students in the Coaching Education Department at Bartın University Faculty of Sport Sciences in terms of various demographic and behavioral variables. Designed within the quantitative general survey model, the study included a total of 158 students (57 females and 101 males) selected through convenience sampling during the fall semester of the 2021-2022 academic year. Data were collected using a Personal Information Form and the 24-item Compulsive Buying Scale consisting of four sub-dimensions. The gathered data were analyzed using t-tests, One-Way ANOVA, and Spearman Rank-Order Correlation Analysis. According to the research findings, participants' emotion levels while shopping were high, whereas unplanned buying after emotional disturbance and spending tendency levels were low, and post-purchase guilt feelings were at a moderate level. Regarding gender, significant differences favoring females were identified in emotions experienced while shopping and spending tendency dimensions, whereas no significant differences were found based on class level, place of residence, active sports participation, or physical exercise status. Furthermore, as participants' age and weekly time spent on the internet and social media increased, spending tendency and unplanned buying levels after emotional disturbance showed low-level positive increases. Finally, personal and family income levels showed no significant relationship with compulsive buying dimensions.
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